Coming Up Cannabis: Social Media Influencers to Watch


1. Bogart Creative: @greengardensf

What sets you apart from other influencers/creators in the Cannabis Industry? 

I think the fact that I don’t consider myself an influencer. The definition of an influencer is someone that has the ability to influence the behavior or opinions of others. I think as an influencer you carry a lot of responsibility and it’s not the kind of responsibility that sits well with me.

What is unique about your voice, content & mission?

My personal attachment to it. When I first started creating these collages I was in the height of my chronic pain journey. I had lost all my friends because I was miserable. Creating these and using cannabis was the only thing keeping me alive. I’ve come a long way and now that I am here I want to be an open book to anyone that needs someone to talk to.

If you could change one thing about social media, what would that be?

How mean it can be sometimes. It’s scary to be vulnerable online. I luckily haven’t had a lot negative reactions, but I see it happen to other people and it sucks. 

Who has influenced and inspired you the most within this industry?

Carla Selvin : I met her while she worked as a bud-tender at my local dispensary. She was the first person I asked for advice when my aunt was diagnosed with breast cancer. She is an amazing woman and it’s been amazing to watch her grow in the industry. Through her I met Sara Payan, who is an amazing cannabis educator. She is teaching a cannabis workshop series at San Francisco City College!

What are some of your favorite cannabis related products & brands?

Papa & Barkley’s 30:1 tincture reduces my inflammation better than anything I have tried. I used to be on Meloxicam, which is a non-steroidal anti inflammatory drug, and it did nothing for me. So, I am very grateful to have found a product that helps my body feel normal. 

Pure CBD Crystalline helped me get through my toughest days. It’s expensive, but definitely worth it.

I love Try Chemistry’s Full Spectrum Crystalline. They make for very tasty dabs.

As far as weed goes I really like Northern Emeralds.

What topics are you the most passionate about using your voice for? 

Social justice issues. From immigration to our healthcare system. I think there are a lot of issues that we need to keep talking about. We are constantly overloaded with information and it’s easy to forget yesterday’s cause. I want to make it hard for people to forget and I want to be able to open up dialogue even when it’s hard. 

Where do you think the future of social media is headed?

Honestly, I have no idea, but nothing would surprise me. 

What is something you would like to see more of within the cannabis space?

More education. I think it’s a really interesting time right now. Brands are being established and instagram pages are being polished, but not a lot of companies are taking the time to educate people on their products. Sometimes I forget how new this industry is to a lot of people.

What caused you to want to embark upon this path in the first place?

I got really sick three years ago and I dealt with a lot of doctors that kept misdiagnosing me. I was put on a combination of medications that didn’t solve my problem and the side effects of those medications only complicated everything. I started using cannabis seriously despite objections from my doctors except one. He gave me enough confidence to eventually ditch all my medications and use cannabis as my only medicine. That along with therapy and a combination of other things have helped me regain a lot of confidence in my bodies ability to heal. During this process I got to bond with Mary Jane a lot. She was there when no one else was. Making art was a way to help me cope. 

Walk us through your creative process:

Every day is a little different. When I am working from home I usually smoke before starting anything. Sometimes I can work really fast and finish an image in ten minutes other times it can take me a few days. I tend to like my spontaneous work a little more, those are usually the most fun. Most of the time I’m working on the go. Usually I am on public transportation or on my lunch break at work or waiting in line at the checkout counter. I will pick color schemes that I am feeling or cut objects out using my phone. I definitely like the convenience of being able to use my phone as a starting point for a lot of my pieces.

What do you hope to have accomplished a year from now?

Financial stability (haha)

If you had to choose between concentrates and flower which would it be and why?

Flower. I love the immediate benefits of dabbing, but I really enjoy the process of breaking up the flower, rolling, and smoking. It’s almost like a meditation for me. 

What is your all time favorite strain?

Dutch Treat has a very special place in my heart, but I’m also a huge sucker for Titan OG by Northern Emeralds.

What social media platforms can we find you on?

I’m only on instagram (I like to keep things simple) 

you can also check out my website


2. D.M.Blunted: @d.m.blunted

What sets you apart from other influencers/creators in the Cannabis Industry?

Like most cannabis influencers, I’m posting pictures of my blunts and myself. But unlike many, I make a huge effort to talk about the disparities of many and privileges of the few in cannabis!

What is unique about your voice, content & mission?

As a Black Woman, I think my voice and views tend to be much more focused on those who have been affected by the war on drugs, and what we can do to help get them involved, rather than just being about “elevating” the image of cannabis. I always stress that cannabis can have a beautiful future but to get there we have to talk about its past. And not just the cute parts.  

If you could change one thing about social media, what would that be?

I would change the censorship of cannabis! It’s becoming more and more of an issue across all social media platforms - Facebook, Youtube and Instagram are huge perpetrators of this. One day you have an account and the next it’s been suspended or deleted for violating community guidelines, without warning. It makes it really stressful for anyone in cannabis who relies on social media to grow their brand - you don’t know what’s next.

Who has influenced and inspired you the most within this industry?

There are so many marginalized communities that have helped cannabis get to the semi-legal status that it’s at now. These people have been completely erased from our history. From enslaved West Africans that worked and died in fields of hemp, to Mexican immigrants who introduced smoking cannabis to Americans, and the queer community that rallied together to create the nation’s first MMJ laws. I think those people are the most inspiring people in cannabis. All the women at SuperNova Women are amazing, the work they are doing to help establish equity in California’s cannabis industry is monumental. Please check them out! I really feel like, any women of color getting into cannabis is a hero. This industry is inherently racist and sexist, so to make the decision to put all your hopes into an industry that doesn’t even care to represent you in their ads, takes a lot.

What are some of your favorite cannabis related products & brands?

There’s this Black Woman owned brand, Kush & Cute, and I just absolutely adore her Glow spray! Not only does it smell like heaven but it leaves your skin feeling and looking so effortlessly dewy!

What topics are you the most passionate about using your voice for?

I think connecting and sharing different parts of cannabis history in general gets me really excited! There are so many stories just waiting to be told if people have the patience to listen.

Where do you think the future of social media is headed?

That’s a hard question. Facebook (which owns Instagram) is a monster, as we’ve seen from the Muller investigation. To me, it kind of has a monopoly on social media right now. And because of it, they’re able to start and continue this precedent across platforms that cannabis content is not allowed, even in legal states. Which goes back into the censorship issue. I just hope someone creates a platform that worries more about alt-news and harassment than grown ass adults enjoying cannabis.

What is something you would like to see more of within the cannabis space?

Diversity and equity! Even though studies have shown that black and white people use cannabis around the same rate, the cannabis industry doesn’t reflect that. Which is really disappointing because the War on Drugs, which started because of cannabis, has intentionally and completely decimated black and brown communities across the nation. Now that it’s semi-legal, those who were affected aren’t even able to participate for a whole range of reasons related to past cannabis-related convictions, not having the mass amount of capital or connections it takes to get a license, or just not having the support of your community because of past traumas of the War on Drugs. And that’s how we end up with statistics like 81% of all cannabis business are owned or founded by a white person - Latinos only make up 5.7%, Black folks an even smaller 4.3%, and Asians a mere 2.4%. We could be doing so much better.

What caused you to want to embark upon this path in the first place?

I decided I didn’t want to go to college but I also hate working for other people - so you put that together and you become an entrepreneur! But really I’ve always loved history since I was a wee babe, so over time I realized that I could combine my passion for history and marijuana and tell these beautiful stories of cannabis.

Walk us through your creative process:

My brain is always going! So no matter what, I’m always in a creative process of thinking about cannabis and connecting it to my everyday life. I have notebooks full of short notes, reminding me of something that inspired me while researching another topic or listening to a podcast. I love smoking and doing research for my blog because cannabis helps my mind wander and make connections that I may have not even thought of before.

What do you hope to have accomplished a year from now?

Hopefully I’ll have my own website by then! I really want to host my own writings and others - without the need of a middle man. So wish me luck!

If you had to choose between concentrates and flower which would it be and why?

Flower! Even though some states are cracking down on pesticides, it’s still a major issue - especially with concentrates. You can’t really get them without some unnatural additives (Says the person who loves blunts.)

What is your all time favorite strain?

I really like Jack Herer, it’s a strain that makes me feel really warm and fuzzy- without the sleepiness!

What social media platforms can we find you on?

Even though I just spilled all that tea on Instagram, it’s still my favorite app! You can also find my writing on Medium - but hopefully it’ll be on my own website soon!


3. Annie MacEachern: @_canniebis

What sets you apart from other influencers/creators in the Cannabis Industry?

I think my authenticity or vulnerability and my political/regulatory interest are what set me apart from other influencers, specifically in Canada.

What is unique about your voice, content & mission?

As a medical cannabis patient first, I share a lot about what is happening with the upcoming legalization in Canada and how that will impact current patients who choose to medicate with cannabis. I actually went to Ottawa to speak in front of the House of Commons Finance Committee against the excise tax being applied to medical cannabis. My passion for cannabis drives me past social media to try and make real social change by engaging politically.

If you could change one thing about social media, what would that be?

Stop blocking cannabis content!! Seeing Instagram accounts like @ImCannabess be shut down is devastating. (UPDATE: NOW she is back!!!)

Who has influenced and inspired you the most within this industry?

It’s really hard to choose just one person who has inspired me because I get some much inspiration from so many different people...mostly women. I would have to say that personally, Hilary Black, who founded the BC Compassion Club and has gone on to work in the corporate cannabis world has inspired me to believe that I can make a place for myself in the industry and stay true to my grassroots connection to cannabis.

What are some of your favorite cannabis related products & brands?

This is a new one but I’ve fallen for it pretty hard and fast….the CFC 2.0 vaporizer from Boundless Technologies . It comes with an adapter so you can use it with your bong...clean, tasty bong rips? Yes please!!! (canna-pet peeve: dirty bongs)

What topics are you the most passionate about using your voice for?

Protecting patients rights is very near and dear to my heart. I’m worried that with legalization, patients will be lumped in with recreational cannabis consumers and they will no longer be served in the way that they need. My work on this side of things varies from supporting someone to get the medical cannabis prescription to lobbying politicians to reduce the tax on our medicine. But, I also love encouraging and supporting other women (especially women of colour) to enter the industry so I often collaborate with that goal.

Where do you think the future of social media is headed?

I’d love to think that social media for cannabis is headed in the same direction as we’ve seen alcohol go, but I’m not confident that will happen.

What is something you would like to see more of within the cannabis space?

Financial support and mentor-ship for marginalized groups who have been criminalized or excluded from the legal cannabis space.

What caused you to want to embark upon this path in the first place?

I had to. There is nothing else that called my heart the way that cannabis has. I feel like I didn’t really have a choice in the matter...I had to listen to that little voice in my head that told me to talk about cannabis and my experience with it.

Walk us through your creative process:

it’s constantly evolving, but it usually looks something like this:

Step 1: Consume cannabis

Step 2: Make an outline/to do list

Step 3: Let go of expectations

Step 4: Create

What do you hope to have accomplished a year from now?

A year from now, I’ll be gainfully employed in the cannabis space with an engaging and growing social media presence that allows me to connect with women, host retreats, write, talk, and create with cannabis on a daily basis.

If you had to choose between concentrates and flower which would it be and why?

Flower...but strategically because if I ever wanted concentrates I would just get the flower pressed. Is that cheating?! Haha

What is your all time favorite strain?

Romulan

What social media platforms can we find you on?

Instagram for the real life

Twitter for the political side


4. Alice & Clark: @ThatHighCouple

What sets you apart from other influencers/creators in the Cannabis Industry?

We feel that we're unique cannabis ambassadors because we're doing this together, as a couple. Like Cheech and Chong, but in love.

What is unique about your voice, content & mission?

We both want to destigmatize the idea that you have to look or act a certain way to love weed. We love when people are surprised to hear how much we love to get high because they don't expect it from two full-time professionals. We are your friendly neighborhood potheads.

If you could change one thing about social media, what would that be?

We both love 360 virtual reality content and we're always surprised at how slow social media platforms are at adopting VR videos. What stoner wouldn't appreciate a fully immersive experience?

Who has influenced and inspired you the most within this industry?

Someone that always inspires us to do more as cannabis influencers is Adam Ill. He's been "the highest host" for years, starting as a radio DJ, then podcast host, now event host and collaborating with the biggest names in the industry.

What are some of your favorite cannabis related products & brands?

Our favorite edible is Sprig THC soda, it's basically a stoner San Pellegrino. We could drink a six pack of these, they're so tasty. We also don't go anywhere without our GPen Gio. It's an oil vape pen, but the cartridges are made specifically for the Gio and it's easily the best pen hit we've ever had. They use cannabis derived terpenes so it's a full flavor experience.

What topics are you the most passionate about using your voice for?

Educating others about the benefits of cannabis. We strongly believe there's not a single aspect of society that wouldn't be improved with legalization, so staying active during voting season is a top priority.

Where do you think the future of social media is headed?

Our biggest hope for the future of social media is that platforms understand that cannabis content isn't something to be afraid of. The ecosystem changes all the time, but recognition for 420 friendly content has been very slow going.

What is something you would like to see more of within the cannabis space?

We'd like to see more educational events catered to first time users or older generations. Everyone loves an event with unlimited dabs, but it can be dangerous if someone isn't properly informed on how to handle the high.

What caused you to want to embark upon this path in the first place?

Alice was fortunate enough to receive a medical marijuana prescription on her 18th birthday, so cannabis has always been a part of her adult life. At one point, Clark was looking for a job and Alice recommended working in their local dispensary. That year behind the counter as a budtender opened up Clark's eyes to the possibility of becoming cannabis ambassadors for the modern world.

Walk us through your creative process:

Our creative process floats between research and action. We investigate what people are looking for online regarding cannabis content, like joint rolling tutorials, and fill that gap with our content or find fun events to share in a vlog. Thankfully once you have a few great experiences with event or brand managers, the opportunities for new content start coming to you!

What do you hope to have accomplished a year from now?

We want to connect with influencers like us and collaborate more over the next year. We've also never hosted our own cannabis event and would love to make that happen soon.

If you had to choose between concentrates and flower which would it be and why?

Alice still smokes flower every day, but Clark has always had lung issues like asthma and finds concentrates way easier to hit. We definitely dabble in both and we definitely expect to have a "special herb" garden when we're older.

What is your all time favorite strain?

Because cannabis is a flower, we find that our favorite strains at the time are totally dependent on the season, location grown, and attention of the grower. Right now, Clementine is all over SoCal and we love it. It's a cross strain of Tangie and Lemon Skunk, really euphoric sativa dominant hybrid made for cleaning your whole apartment.

What social media platforms can we find you on?

You can find us across all major platforms; YouTube, Instagram, Facebook and Twitter. We're also on two cannabis friendly video platforms, TheWeedTube.com and High Times TV.


5. Weedtube's Martha Stuart: @ChronicCrafter

What sets you apart from other influencers/creators in the Cannabis Industry? What is unique about your voice, content & mission?

My mission is to inspire other cannabis users to tap into their creative side. I love sharing my stoney arts, crafts and DIYs.

If you could change one thing about social media, what would that be?

The fact that NONE of these platforms support cannabis related content!

Who has influenced and inspired you the most within this industry?

I’ve definitely been influenced and inspired by the OG  “Weedtubers” on Youtube.

What are some of your favorite cannabis related products & brands?

I love cannabis products that are unique and innovative. Also I love functional heady glass, it’s like art you can smoke out of.

What topics are you the most passionate about using your voice for?

I’m super passionate about promoting crafting, DIY and creativity within the cannabis community. I also love talking about hemp and all the amazing things it can do.

Where do you think the future of social media is headed?

I think social media is just getting started. It’s going to be interesting how it plays out for the cannabis industry though.

What is something you would like to see more of within the cannabis space?

The cannabis space is growing and changing so rapidly it's hard to say what I'd like to see more of.

What caused you to want to embark upon this path in the first place?

I was at a low point and I dove into making art while medicated as a form of healing and meditation. I ended up creating 40 coloring pages that became my coloring book "Color Me Cannabis". I made Chronic Crafter as a way to share my coloring book and chronic creations.

Walk us through your creative process:

Well first I get high.. Cannabis is a major source of inspiration for me.. it’s like my muse.

What do you hope to have accomplished a year from now?

I just want to keep sharing my creations and inspiring others to DIY and be creative. Cannabis is also going to be legal in Canada later this year so I’m excited to show what legalization in Canada is like. I’m going to be able to legally grow up to four plants and make my own edibles, hash, tinctures, salves so I’m really looking forward to sharing that and teach others.

If you had to choose between concentrates and flower which would it be and why?

I love them both but I would have to choose flowers because of bong tokes and joints!

What is your all time favorite strain?

Hmmm, I don’t know if I can say that any one strain in my fave, variety is the spice of life. I would definitely have to say though that I prefer a balanced high, something that calms my body & sparks up my mind.

What social media platforms can we find you on?

I am on Instagram the most, I have so much fun on Insta stories. You can also watch my videos on The Weedtube. But I’m also on Facebook, Pinterest, Twitter and Youtube. Or you can head over to my website and read my blog, check out my Etsy store or grab my coloring book on Amazon


6. Vee: @fallforvee

What sets you apart from other influencers/creators in the Cannabis Industry?

The fact that I am a medical patient first and foremost. Cannabis has impacted me positively in so many ways and I carefully choose only to promote and endorse products I know and trust. I create all of my own content from start to finish. One of the main reasons behind what I do is the desire to change the way women view cannabis.

What is unique about your voice, content & mission?

I feature as many women and different demographics as possible. My goal is to share the beautiful plant that has changed my entire life with other women and help them feel OK about smoking weed. I have created an online community where this is a safe topic. I transitioned from pharmaceuticals to cannabis for medical reasons and I want to help others do the same. I did not consume at all before becoming a medical patient. I grew up being told (and believing) negative things about the plant. I definitely experienced the stigma firsthand but after losing mobility and finding cannabis to be the only cure, I have fully educated myself on the plant’s abilities and now it is time share what I have learned. 

If you could change one thing about social media, what would that be?

How fake it tends to be. Constantly comparing your life to the influencers you follow on social media can be very difficult on the mental health — especially for the younger generation. There is not enough of a human aspect portrayed on a lot of social media today. Beautiful photos when not accompanied by an honest message can cause some to aim for unrealistic perfection.

Who has influenced and inspired you the most within this industry?

I am mostly inspired by other women in the cannabis space as well as those who promote inclusivity:

 @lizzyjeff  

@thiscannabislife 

@d.m.blunted

@justanotherjayblog

@abiroach420

What are some of your favorite cannabis-related products & brands?

Shop Allume - a female owned company out of Montreal with a blog, podcast, and subscription box

Eves of Eden - chic, biodegradable smoking accessories

Wandering Bud - classy smoking accessories for modern women

Calyx Wellness Centere - pure, organic hemp CBD oil

What topics are you the most passionate about using your voice for?

I want to use my voice for those who haven't been given an opportunity to use theirs. I have a disability and an invisible illness and I want to speak up for others in similar positions. I want people of color and marginalized groups to have a louder voice within this industry. I hate injustice more than anything and I intend to speak up, be truthful and share my knowledge. Knowledge is power.

Where do you think the future of social media is headed?

I think social media is headed in a more community-based direction. Both individuals and companies are tired of competing for likes. I also think things will be more video-based because people want more interaction. At some point, I think videos will even become 3-D.

What is something you would like to see more of within the cannabis space?

I would like to see more diversity within the cannabis space, along with more companies creating products specifically for women. I would also like to see more companies owned and run by women.

What caused you to want to embark upon this path in the first place?

I started doing this because I wanted to be an active part of removing the stigma that goes along with regular cannabis use. Three years ago, I became a medical patient in Canada. I started taking pictures of myself medicating because I just couldn't relate to the typical “stoner girl” imagery, not that there is anything wrong with that, it's just not me. I wanted to create approachable content for other people like myself and introduce folks to new methods of consumption. I recently co-hosted an ‘Intro to Cannabis' event for women, for this very reason.

Walk us through your creative process:

My creativity comes in waves but it always begins with cannabis. Imbibing stimulates my imagination. I was innovative as a child but followed a more academic route as I grew up. Photography came at a time when I needed a creative outlet the most.

What do you hope to have accomplished a year from now?

I would like to speak at a cannabis conference and organize a cannabis retreat here in PEI.

If you had to choose between concentrates and flower which would it be and why?

Can I say both? It is difficult to choose because I love each of them for different reasons. With flower, I feel connected to the plant itself and adore the comfort and ritual of rolling a joint as well as photographing the actual plant. However, I believe concentrates are the future — the intense flavor, the taste of the terpenes and vape pens which are perfect for medicating on the go. 

What is your all-time favorite strain?

Happy Feet - the only strain I have found to treat nerve pain specifically.

What social media platforms can we find you on?

Instagram: @fallforvee & @highloveclub or take a look at my website